文档介绍：Swire Guangdong Coca - Cola Limited 2- 3A: Sales & ments 市场与销售评注 Period 22000 2- 3A: Sales & ments 市场与销售评注 Sales & Marketing Activities ( Period 2 , Jan 29 to Feb 25, 2000) Last Month ’ s Review a). Direct F&B Channel Promotion Review Direct F&B Channel Promotion (Jan 20 to Feb 17 ) eeded in raising & 2L sales and the average daily sales increase rate is 6 times higher than usual . b) CNY Promotion Y promotion has stimulated the sales of . Stores and wholesalers ed the visit of “ Fortune God ”- a luck y and wealthy symbol to Chinese, and take the chance to replenish the stock. Premiums redeem summary: However, there are areas for improvement: Out of s tock, esp. reasons: big orders focus on from wholesalers Production line undergoing overhaul Turnover of the promotion girls. Out of supply situation for the scratched cards and some premiums. Don ’ t have large variety of p remiums for different consumers to choose. Some of them are not attractive. e. g. Poker/Luck money red- folder. However, Pepsi ’ Y premiums are more updated and useful , esp . NOKIA Mobile Phone/Camera. Some of the promoters are not enthusiastic enough. c). Wholesale Promotion (W1/W2) Period: Feb 8 to Feb 25 (Including Fanta) Prices to wholesalers are slightly raised. 355ml 500ml 2L Price Offer 13:1 same package 18:1 same pac