文档介绍：actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
迎接公关营销时代的到来 读《公关第一，广告第二》宿育海
美国的广告大师——阿尔·里斯和他的女儿劳拉·里斯最近又出了一本像他畅销不衰，被称为广告理论革命的书《定位》一样让广告界、营销界震惊的书《公关第一，广告第二》的书，阿尔·里斯的定位理论曾经轰动一时，被称为广告理论的革命，在定位理论确定二十年后的今天，他再次提出了引起营销理论界极大轰动的理论，公关第一，广告第二，这无疑又是他对世界营销理论的重大贡献。 公共关系传入中国虽然已经二十多年了，但是，它在企业界远没有广告那么受人重视，今天在中国的每一个大城市，广告公司可能有成千上万个，从事广告的人可能有几万人、十几万人，但是公关公司却是凤毛麟角，从事公共关系的人更是少得可怜，他们所从事的业务也和广告没有什么两样，真正的公共关系并没有展开，企业的公关营