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罗兰贝格--荷兰石油SWOT分析.ppt

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罗兰贝格--荷兰石油SWOT分析.ppt

上传人:ying_zhiguo02 2016/8/6 文件大小:478 KB

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罗兰贝格--荷兰石油SWOT分析.ppt

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文档介绍:Roland Berger & Partners Ltd. – International Management Consultants Barcelona – Beijing – Berlin – Brussels – Bucharest – Budapest – Buenos Aires – Delhi – Detroit – Dü sseldorf – Frankfurt – Hamburg Helsinki – Hong Kong – Kiev – Kuala Lumpur – Lisbon – London – Madrid – Milan – Moscow – Munich – New York – Paris Prague – Riga – Rome – S? o Paulo – Shanghai – Stockholm – Stuttgart – Tel Aviv – Tokyo – Vienna – Zurich LON-P-04358-001-02-50-08v3. ppt Sector Sketch and SWOT Analysis of the Dutch Oil Sector – Final Presentation – Dutch Ministry of Economic Affairs Oil Division The Hague, 3rd February 1999 LON-P-04358-001-02-50- - 2 - A conflict appears to be emerging between the traditional Dutch economic strengths and more recent environmental concerns Dutch economic prosperity Oil industry focussed on exports Founded on trading Motor of Rotterdam trading strength Dutch environment Legitimate environmental concerns High population density low-lying - vulnerable to Global warming ? Global warming ? Congestion ? Noise Export industry must be internationally competitive to survive Export industry must be internationally competitive to survive Tough environmental stance Tough environmental stance Conflict Conflict LON-P-04358-001-02-50- - 3 - Contents Page A. Extracts from Sector Sketch B. Feedback from oil and pany interviews C. SWOT Analysis . Strengths . Weaknesses . Opportunities . Threats D. mendations 47 11 12 17 23 26 31 LON-P-04358-001-02-50- - 4 - A. Extracts from Sector Sketch LON-P-04358-001-02-50- - 5 - The Dutch oil industry has traditionally been strong and internationally orientated Refining and Chemicals Refining and Chemicals Trading Trading Ports Ports ? Only 15% of total oil supply destined for home market ? Accounts for 9% of EU refining capacity ? Key synergies with and supply to Dutch chemicals industry ? Benelux chemical cluster is second largest