文档介绍：本科毕业设计(论文)
家电类上市公司盈利模式研究
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摘要
如今企业间的竞争,归根到底还要看企业的盈利能力,而盈利能力强弱的关键就是要有一个运转良好的盈利模式。
本文选取这一接近社会实际的研究课题,以国内大型的家电零售连锁企业(国美电器与苏宁电器)为主要研究对象。文章的主要内容分为以下四部分:第一,选题的背景和意义,以及研究现状的综述,引出本文的研究问题——家电零售连锁企业盈利模式的创新,第二,盈利模式的相关理论概述。总结了盈利模式的核心、要素和基本特征。第三,在对国外大型家电零售连锁企业在发展历程中盈利模式不断优化的分析基础上提出处在成长后期和整合初期的我国企业对现有的盈利模式进行创新与改进,提升盈利水平的必要性。通过调研,对我国家电零售连锁企业现有的盈利模式以及存在的问题进行了分析。第四,从整合供应链关系,将创新的客户服务作为新的利润来源,以及提升企业内部整体营运水平等方面出发构建了新的盈利模式。
通过以上的研究,文章旨在为我国家电零售连锁企业的发展寻找和创造新的利润空间,不断提高它们的核心竞争力,为家电零售企业迎接国外企业的挑战注入动力,同时不断的为我国经济的增长做出更大的贡献。
关键词: 盈利模式;家电零售连锁企业;盈利增长点
Abstract
The thesis chooses this practical topic,studies of the Chinese electric-appliance retail chain enterprises(Gome and Suning).Thesis the main contents is divided into the following four first,the background,the meaning ofthe thesis and the related research overview and to domestic and international research present condition of overview and evaluation,the derivation is textual to study the problem of innovative profit pattern of Chinese electric—appliance retail chain second,overview correlation theories of the profit summarized the key elements and basic features of the profit third,it
analyzed the foreign enterprises’profit pattern,on this basis the thesis pointed out the necessary of innovate profit pattern of Chinese electric-appliance retail chain enterprises and the current situation of Our country’S fourth,aim at the problem above paragraphs pointed,from three aspects the thesis built new profit pattern including that improving supply chain management,innovating the customer service as newprofit resource and improving the enterprises’inner management.
Pass above-mentioned research,this text provided these measures to help Chinese electric-appliance retail chain enterprises have petitive forces and make greater contribution to Our country’S economic growth.
Keywords: Profit growth;point Profit