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ASC Wine Training Program Level 1
ASC 葡萄酒培训- 1
ASC FINE WINES China’s leading provider of quality imported wines 精心为您挑选优质进口葡萄酒
Who am I
ASC Fine Wines
北京圣皮尔金鹰葡萄酒销售有限公司
010-64181598 X 131
Michael Xu 许晓斌
**********
michaelxxb@
Training guidelines
Who can deliver?
Target audience
Time
Material checklist:
All Sales staff
All restaurant staff
Lecture 60 minutes
Role play 30minutes
Exam 10minutes
CD-Rom, Lap-top, Projector, Wine opener,
1 bottle of wine, printed materials, exam sheets
培训索引
所有销售人员
所有餐厅员工
讲座 60 分钟
葡萄酒侍酒实践 30 分钟
测试 10 分钟
CD-rom,笔记本电脑,投影仪,开酒器,一瓶酒,资料,试卷
演讲者:
听众:
时间:
演讲材料:
The World of Wine in China
世界葡萄酒中国荟萃
The ASC ess Story
Chairman: Don St Pierre Sr. (Beijing)
主席:圣皮尔(北京)
President: Don St. Pierre Jr. (Shanghai) 总裁:小圣皮尔(上海)
Together more than 20 years experience and ess in business in China
Started in 1995
Largest importer of quality wines in China
Shareholder Mr. Gernot Langes-Swarovski from the Austrian pany
Our Customers
High-End Hotels and Restaurants and Private Clubs
高级酒店餐厅及私人俱乐部
Retail Stores and Department Stores
零售店
Private Customer
私人客户
ASC Off-Trade
Department
ASC Direct Sales
Department
ASC On-Trade
Department
Common element for all ASC customers:
reliable and on-time payment
a strong interest in quality wines provided with a high level of service.
1. The Wine Portfolio
Exclusive Agency for 44 panies from 12 different countries
More than 750 wines
Best collection of world famous panies and brands in China, because of:
most important (for the chines market) wine producing countries are included
wines within all quality and price levels
usually the top 1 or 2 brands from each major wine region
good alternatives to each important brand within the assortment of petitors
ASC Wine Portfolio
The “New World”
Argentina
Australia
Canada
Chile
New Zealand
South Africa
USA
The “Old World”
France
Italy
Portugal
Spain
Austria
ASC Wine Portfolio - The Hit-List
Santa Rita
Kendall Jackson
Beringer
Wolf Blass
Pe