文档介绍：Storytelling anizations
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Storytelling anizations
Why Storytelling Is Transforming 21st Century
Organizations and Management
JOHN SEELY BROWN
STEPHEN DENNING
KATALINA GROH
LAURENCE PRUSAK
Elsevier Butterworth–Heinemann
200 Wheeler Road, Burlington, MA 01803, USA
Linacre House, Jordan Hill, Oxford OX2 8DP, UK
Copyright ß 2005, John Seely Brown, Stephen Denning, Katalina Groh, and
Laurence Prusak. All rights reserved.
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Library of Congress Cataloging-in-Publication Data
Storytelling anizations: why storytelling is transforming 21st anizations
and management/John Seely Brown ... [et al].
p. cm.
Includes index.
ISBN 0-7506-7820-8 (alk. paper)
1. Communication in management. 2. Communication anizations.
3. Storytelling. 4. Corporate culture. I. Brown, John Seely.
2004
--dc22 2004051873
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
ISBN: 0-7506-7820-8
For information on all Butterworth–Heinemann publications
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Printed in the United States of America
Table of Contents
Preface: Stephen Denning ix
Chapter One: How We Got into Storytelling 1
Larry Prusak: How I C