文档介绍：4/19/04 12:56 PM Page vii
Squirrel Inc.
A Fable of Leadership
Through Storytelling
Stephen Denning
4/19/04 12:56 PM Page i
Advance Praise for Squirrel Inc.
“Good business leaders know that there is no hard line between soft and
hard, between art and science, between reality and magic. Steve Denning,
a master and a leader in the value of storytelling, shows in this book how
they bine in storytelling as a leadership tool.”
—Jack Grayson, chairman, and Carla O’Dell, president,
American Productivity & Quality Center (APQC)
“Storytelling is one of the most important ways of changing or reinforcing
anization’s culture. Individuals who understand the power of story-
telling are well on their way to ing tomorrow’s leaders. Steve
Denning is a master of storytelling, and Squirrel Inc. is must reading for
every business leader.”
—Rory L. Chase, managing director, Teleos—The work,
and editor, Journal of Knowledge Management
“This clever fable about Squirrel Inc. is a unique look at leadership and the
magical power of narrative—the skill of telling the right story at the right
time. While spinning his own enjoyable, highly readable story, Denning
gives corporate executives who are in the process of transforming their
anizations tools to crack tough business nuts along the challeng-
ing path from vision to results.”
—Melinda J. Bickerstaff, vice president, knowledge management,
Bristol-Myers pany
“Squirrel Inc. is invaluable because the formulas for ‘situation storytelling’
are revealed in a clear and concise manner, and can be immediately
applied. Proven techniques are aligned with seven different situations
urring in business, in munities, and our personal lives. The
question is not whether storytelling municates knowledge
or can persuade individuals into action, but rather if the appropriate level
of passion and the correct storytelling techniques have been applied.”
—Stev