文档介绍：Storytelling anizations
Storytelling anizations
Why Storytelling Is Transforming 21st Century
Organizations and Management
JOHN SEELY BROWN
STEPHEN DENNING
KATALINA GROH
LAURENCE PRUSAK
Elsevier Butterworth–Heinemann
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Linacre House, Jordan Hill, Oxford OX2 8DP, UK
Copyright ß 2005, John Seely Brown, Stephen Denning, Katalina Groh, and
Laurence Prusak. All rights reserved.
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Library of Congress Cataloging-in-Publication Data
Storytelling anizations: why storytelling is transforming 21st anizations
and management/John Seely Brown ... [et al].
p. cm.
Includes index.
ISBN 0-7506-7820-8 (alk. paper)
1. Communication in management. 2. Communication anizations.
3. Storytelling. 4. Corporate culture. I. Brown, John Seely.
2004
--dc22 2004051873
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
ISBN: 0-7506-7820-8
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Table of Contents
Preface: Stephen Denning ix
Chapter One: How We Got into Storytelling 1
Larry Prusak: How I Came to Storytelling 1
John Seely B