文档介绍：Participant Materials Creating a World-anization 1
The Linkage Excellence in Management & Leadership Series
Idea Marketing
Featuring Seth Godin
Instructional Designer: Harriet Nezzar
Graphic Designer: Lynda Jemson
© 2001. Linkage, Inc. All rights reserved.
Idea Marketing 1
Dear Participant:
e to The 2001 Linkage Excellence in Management & Leadership Series. This seminar
series is designed to help you develop new approaches to marketing and selling your
ideas. This distance learning program will introduce you to some of the world’s
outstanding and innovative thinkers in the areas of change, communication and
leadership. Participating in this seminar series will help you learn how to make these
innovative ideas yours and apply them essfully.
Today’s program, Idea Marketing, features Seth Godin. Seth is a leading author and
speaker about marketing and selling “ideaviruses” in today’s fast moving interconnected
world. In today’s program Seth will help you e an effective leader who possesses
the ability to market and spread your ideas. Communicating your message and getting
others to enthusiastically embrace them are the hallmarks of outstanding leaders. Seth
Godin will show you ways to spread your message so that you will leapfrog ahead of the
competition and your ideas will be heard and adopted.
Specifically the program will help provide insight in the following leadership skills and
competencies:
• Conceptual Thinking - Innovation: The ability to create or improve new ideas,
products, and services by challenging assumptions and thinking out of the box
• Change Management: The skill of adapting to and thriving in times of internal or
external change
• Communication: The skill municating and relating to a broad range of
people internally and externally
Seth Godin is a bestselling author, entrepreneur and agent of change. He is the author of
Permission Marketing chosen by Fortune as one of the best business books. Permission
Marketing