文档介绍：浙江大学传媒与国际文化学院硕士学位论文中国博客传播研究姓名:王彦申请学位级别:硕士专业:传播学指导教师:邵培仁;徐枫 20070425 浙江大学硕士学位论文中国博客传播新探中国博客传播研究王彦(浙江大学传播研究所杭州) 摘要博客现象的国际性、中国博客的本土化以及博客文本深远的社会意义和潜在的学术价值,已成为不容忽视的研究样本。本文发现,中国博客的基本变革轨迹与国际潮流基本同步,但在命名、类型、普及载体等方面经历了异化和回归的曲线道路。中国博客研究与实践发展基本同步,但视野不够开阔、主题不够集中和方法的单一制约了理论研究。博客加速了自媒体时代的到来,促进了分众和聚众效应,开辟了新的传播方式和传播生态。私人日志博客使用最广而研究成果最寥寥,女性博客直接促成中国博客的大众化,新闻博客的活跃开启了新闻的开源活动。本文还对中国博客的反知识产权、商业化、实名制等争议性话题进行批判性解读,并从心理学角度剖析活跃博客的特征。关键词中国博客发展传播批判 0 A Research intoChinese munication Abstract Blog hasdeveloped into such apotential power wiⅡlChinese characteristics and definited itsfar-reaching influence citizensand society thatallthe phenomena have fallenintotheacademic research field which should notbeignored. The article focuses on the topics below:in contrast晰tllglobal blog’S development,the fundamental reforming route isidentical丽tll international trend on thewhole while itsnallle,classification andpopularizedplatform transformed from alienation theoreticalresearch on Chinese blog isalso identical witllitS practicaldevelopment on thewhole while the overall standard ofresearch is not SO optimistic,the representative achievements andfigures ale not SO prosperous,the perspectives is not SOwideand themethod is not private blog is widely used butrarely researched,the female blog promotes thepopularization of Chinese blog,and the news blog creates thegrassroots journalismby thepeople,On the people and speeds up ing of“We Media'’times,the gathering anddividing effect,a munication way and munication is tosay,it istheblog who renews thehistory munication. Finally,the article criticizesthehot—spots such asanti-mercialization, real。namepolicy, characteristics ofactive blogs are also discussed from psychological view. Key words:Chineseblog,munication,criticism 0 浙江大学硕士学位论文中国博客传播新探:从实质的异化到本质的回归绪论博客,最初不过是几个IT程序员推出的网络日志和索引链接,主要用于张贴技术思考心得与个人生活休闲内容,以此为雏形推出的网络日志简易维护工具——博客却由此不胫而走悄悄繁荣。与轰轰烈烈的互联网革命相比,博客的技术、形式、商业模式均非新鲜神秘,甚至平淡无奇。但是,博客的革命性恰恰在于其最简单的