文档介绍：型型生堂些.!:兰些笙兰 Research On Theory And Practice Of Red Tourism ——In The Case OfSichuan Major:Tourism Management Graduate student:Ran Yan Tutor:Shi Yingping Abstract Red tourism special tourism models thriving develops from revolutionary education activity tourism is akindof new tourism puts education intraveling and puts education inplaying,and promotes thedevelopment ofrevolutionary it attracts alotof tourists and es anew favoriteproduct in current tourism market. This thesisstudies thefoundation theory ofredtourism,and generalizes the features ofredtourism and redtourism resources,and classifies thered tourism resources. The thesisexplores thedevelopment ofredtourism in our the basis of the current developing situation,it analyzes the four stages of the development of redtourism,presents the case ofthedevelopment of redtourism and thesignificance ofredtourism. The thesisexpounds theplanning andexploiting ofredtourism intheaspect of exploiting principles,theme image,product planning resources conjoining, modities,management and service,and more presents some problems andsolutions about the current development of redtourism. The thesischooses redtourism oFSichuan asthe case ofstudying thepractice ofred tourism thebase prehensive appraisal to the red resources of Sichuan,the thesis gives more detailed analysis of strengths, 四川人学顺: weaknesses,opportunities and threatsofredtourism ofSichuan redtourism,and proposes thestrategic choices andcountermeasures forSichuan redtourism. Key words:Red tourism;Development;Sichuan Strategy;countermeasures Vq)t1人学硕L学位论文前言一、选题背景及研究综述(一)论文选题背景“红色旅游”一词由来已久,尤其是一些革命老区和与老一代革命家活动相关的地方,早就作为一种特种旅游产品推出来,丰富旅游产品,促进当地旅游业的发展,并收到了明显的成效。针对全世界旅游界刮起的一场“绿色旅游”之风,以弘扬革命传统和文化为主旨的“红色旅游”在中国一些省份悄然兴起。 2004年,红色旅游是红遍中国旅游市场的一个重要而特殊的旅游产品。各类新闻媒体纷纷报道许多国内著名红色旅游景区(点)游人如织,异常火爆, 一改往日门前冷落鞍马稀的境况。这一现象引起了笔者的强烈好奇心进而高度重视。为什么一直不温不火的红色旅游突然在2004年展露头角,而且来势那么猛,并且越来越受到旅游市场的青睐昵? 原来,2004年是个不平凡的日子。2004年