文档介绍：Reverse Logistics Applications in the Wireless Industry
Esteban T. Luengo
Touchstone Wireless
Latin America
Agenda
Definitions and Reverse Logistics Concepts
Benefits Economic Model
Applications of reverse logistics concepts in the Electronic industry.
Other Reverse Logistics Case Studies
Reasons to pay attention to reverse logistics
RLA: 3-6% of sales goes towards rev log management.
Aftermarket and services account to $700B a year in the US alone – Aberdeen group
Harris International Survey: 90% of respondents told that return policies are important in buying decision. 95% will return; 85% would not return if bad experience.
Definition
Reverse Logistics - The logistics management skills and activities involved in reducing, managing, and disposing of wastes1
Recovery: Retrieval of non functioning goods for the purpose of making product good through repair and refurbishing services.
Reclaim: The retrieval ponents for the purpose of using them to make other product good.
Disposition: Transfer of electronic materials (whole devices, parts, components, in good condition or as-is) through resale, recycling or destruction to another party for the purpose of reduction excess, obsolete or undesired inventory.
[1] James R. Stock, Reverse Logistics, Council of Logistics Management, Oak Brook, IL, October 1992.
Definition
Materials
Manufacturing
Component
Manufacturing
Product
Assembly
Forward - Reverse Logistics Flows
Distribution
Point of
Sale
Consumer
Service
Centers
Repair
Remanufacture
Materials
Reclaim
Refineries
Forward Flows
Reverse Flows
Benefits
Economical
Cost Avoidance through
Refurbish programs: Remanufacture and/or rejuvenate for 50% of new unit cost.
Parts reclaim and reuse program.
Reduction of inventory:
Streamlined reverse logistics flow consumes less new units and reduces inventory.
Optimal management of product end of life through asset sales.
Mitigates effect of inventory price erosion.
Service:
Increase customer loyalty through