文档介绍：浓缩洗衣液校园推广活动筹划方案
actively carry out the law on civil air defense education, drawn out of the air defense in Pingy Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
浓缩洗衣液校园推广活动筹划方案
一推广目标
l     挖掘潜在商机：在校园中营造浓缩洗衣液的良好效果，培养潜在校园群体，进而开展忠实用户
l     扩大影响：让狮山大学城的大学生成为浓缩洗衣液的使用者和口碑传播者；浓缩洗衣液的校园活动营销者；浓缩洗衣液的开发者，试验者，改良者；扩大浓缩洗衣液在校园中的影响力和认知度；
l     提供效劳：借助高校学生群体用户的智慧进一步提高浓缩洗衣液质量，为扩大学生提供更为全面优质的效劳；
   l     扩大规模：提高浓缩洗衣液用户的使用率和持续关注率。
二目标对象
l      狮山大学城在校大学生
三目标受众心理特质：
l     年龄特征：集中为18-22岁的学生，容易接受新鲜事物，有利于产品的推广活动。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhe