文档介绍：Shanghai Disneyland
February 24, 2003
BA 456
Tera Ferguson
Jose Luis Guerrero
Kristy Harris
Wenny Tung
Scott Yancey
Agenda
Case Introduction
Background
Project Description
Our Analysis
mendation
Questions?
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The Walt pany
Entertainment Conglomerate consisting of Media, Studio Entertainment, Consumer Products and Theme Parks & Resorts
Theme Park & Resorts Division
Current Park Locations: Anaheim, Orlando, Tokyo, Paris, Hong Kong (2005)
Also includes: The Disney Cruise Line, Disney Regional Entertainment, The Disney Vacation Club, The Anaheim Angels, and the Mighty Ducks of Anaheim
Revenues of $7 Billion in 2001, or 28% pany-wide revenue
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Disney’s Interest in China
Long-term
Consistently searching for areas of expansion where there are un-captured markets
Current
Government relations established through the Hong Kong Disneyland project indicate easier entry into the petitive
Universal-Vivendi’s land purchase in Shanghai and proposed expansion into Beijing
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Background: Disney Parks
Disneyland, Anaheim: 1955
Walt Disney World, Orlando: 1971
Tokyo Disneyland:1983
Owned and operated by the Oriental pany
Deal structure indicative of financial turmoil within pany in the early 1980s with a 0% Equity stake
Revenue from royalties and management fees
Disneyland Paris/Euro Disneyland: 1992
Disney retains 39% of Equity Interest and receives management fees as part of reported revenue
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Hong Kong Disneyland
$ Billion USD Project
60% Debt
80% Government
20% Commercial
40% Equity
43% Disney
57% Government (will eventually sell down ownership stake)
6 Million Visitors in its first full operating year, and Million additional visitors to Hong Kong
$148 Billion value added boost to the Hong Kong economy over the next 40 years
35,800 jobs created in the next 20 years
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Background: China
Largest population in the world with relatively slow projected population growth
B (2001) - B