文档介绍：1 [ 国际市场营销计划( 大学论文)] 国际市场营销论文国际市场营销计划( 大学论文) International Marketing Feasibility Study Bring H?vding Into Singapore Alan Lau Yin Ho 1712 7475, @ Jason Vicario Dinta 1833 0486, jasondinata@ Jung Hun Kim 1822 9725, sq1@ Ye Wint Aung 1581 5396, ultraviolet555@ Tutor: Lim Boon Yeow Tutorial Time: Wednesday 1200-1330 Table of Contents Executive Summary ...................................................................................... ............... 4 Introduction .................................................................................. .......................... 5 Product 2 Description .................................................................................... ........... 5 Corporate Missions, Visions, and Goals .............................................................. 5 Mission Statement ...................................................................................... ................... 5 Corporate Goals .............................................................................................. .............. 5 Porter ’s Strategy ......................................................................................... ............. 6 Ansoff ’s Matrix ........................................................................................... ............ 6 BCG Matrix ........................................................................................... .................. 6 Niche Player ............................................................................................ ................. 6 Situation 3 Analysis.......................................................................................... ......... 7 External Environment: Macro Environment - PESTEL .......................................... 7 Political Factors .......................................................................................... ............. 7 Legal Factors ............