策略管理：Chapter (4).ppt

文档介绍：Business-Level Strategy
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson
Chapter 4
1
©2003 Southwestern pany
Strategy Implementation
Chapter anizational
Structure and
Controls
Chapter 10
Corporate
Governance
Chapter 12
Strategic
Leadership
Strategy Formulation
Chapter 4
Business-Level
Strategy
petitiveness
Above-Average
Returns
Strategic Intent
Strategic Mission
Chapter 2
The External
Environment
Chapter 3
The Internal
Environment
The Strategic Management Process
Feedback
Strategic Inputs
Strategic Actions
Strategic es
Chapter 13
Strategic
Entrepreneurship
2
Business-Level Strategy
Business-level strategy: an integrated and coordinated set mitments and actions the firm uses to gain petitive advantage by exploiting petencies in specific product markets
3
petencies and Strategy
The resources and capabilities that have been determined to be a source petitive advantage for a firm over its rivals
An integrated and coordinated set of actions taken to exploit petencies and gain petitive advantage
Actions taken to provide value to customers and gain petitive advantage by exploiting petencies in specific, individual product markets
Business-level
strategy
Strategy
petencies
4
Key Issues of Business-Level Strategy
What good or service to offer customers
How to manufacture or create the good or service
How to distribute the good or service in the marketplace
5
The Central Role of Customers
In selecting a business-level strategy, the firm determines
1. who it will serve
2. what needs those target customers have that it will satisfy
3. how those needs will be satisfied
6
策略事業單位的確認
Strategic business unit,SBU
事業競爭策略管理的單位
事業單位的界定
顧客群
顧客需要
核心能力
7
Managing Relationships With Customers
Customer relationships are strengthened by offering them superior value
help customers to develop a petitive advantage
enhance the value of petitive advantages
8
Managing Relationships With Customers
Establish petitive advantage along these dimensions: