策略管理：Chapter (6).ppt

文档介绍：Corporate-Level Strategy
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson
Chapter 6
1
©2003 Southwestern pany
Strategy Implementation
Chapter anizational
Structure and
Controls
Chapter 10
Corporate
Governance
Chapter 12
Strategic
Leadership
Strategy Formulation
petitiveness
Above-Average
Returns
Strategic Intent
Strategic Mission
Chapter 2
The External
Environment
Chapter 3
The Internal
Environment
The Strategic Management Process
Chapter 6
Corporate-
Level Strategy
Feedback
Strategic Inputs
Strategic Actions
Strategic es
Chapter 13
Strategic
Entrepreneurship
Chapter petitive Rivalry
petitive
Dynamics
Chapter 4
Business-Level
Strategy
2
Two Levels of Strategy
A pany has two levels of strategy
1. Business-Level Strategy (Competitive Strategy)
How to petitive advantage in each business in which petes
- low cost - differentiation
- focused low cost - focused differentiation
- integrated low cost/
differentiation
2. Corporate-Level Strategy (Company-wide Strategy)
How to create value for the corporation as a whole
3
Key Questions in Corporate Strategy
Business Unit
Business Unit
Business Unit
Business Unit
1. What businesses should the corporation be in?
2. How should the corporate office manage the array of business units?
Corporate Strategy is what makes the corporate whole add up to more than the sum of its business unit parts
4
Levels and Types of Diversification
Business Unit
Low Levels of Diversification
Single Business
> 95% of business from a single business unit
Dominant Business
Between 70 and 95% of business from a single business unit
Business Unit
5
Related Constrained
<70% of revenues from dominant business; all businesses share product, technological and distribution linkages
Levels and Types of Diversification
Business Unit
Business Unit
Moderate to High Levels of Diversification
Business Unit
6
Related Linked (Mixed)
< 70% of revenues from dominant business, and only limited links exist
Levels a