文档介绍：International Strategy
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson
Chapter 8
1
©2003 Southwestern pany
Strategy Implementation
Chapter anizational
Structure and
Controls
Chapter 10
Corporate
Governance
Chapter 12
Strategic
Leadership
Strategy Formulation
petitiveness
Above-Average
Returns
Strategic Intent
Strategic Mission
Chapter 2
The External
Environment
Chapter 3
The Internal
Environment
The Strategic Management Process
Feedback
Strategic Inputs
Strategic Actions
Chapter 13
Strategic
Entrepreneurship
Strategic es
Chapter 6
Corporate-
Level Strategy
Chapter petitive Rivalry
petitive
Dynamics
Chapter 8
International
Strategy
Chapter 4
Business-Level
Strategy
Chapter 7
Acquisition and
Restructuring
Strategies
2
Exporting
Licensing
Strategic alliances
Acquisitions
Establishment of a new subsidiary
International business-level strategy
Multidomestic strategy
Global strategy
Transnational strategy
Opportunities and es of International Strategy
Increased market size
Return on investment
Economies of scale and learning
Advantage in location
Identify International Opportunities
Explore Resources and Capabilities
Use petence
International Strategies
Modes of Entry
3
Better performance
Innovation
Opportunities and es of International Strategy: Continued
Exporting
Licensing
Strategic alliances
Acquisitions
Establishment of a new subsidiary
Use petence
Modes of Entry
Management
problems and
risk
Management
problems and
risk
petitiveness es
4
International Strategy Life Cycle
Production es
Standardized and is
Relocated to Low
Cost Countries
Product Demand
Develops and Firm
Exports Products
Firm Introduces
Innovation in
Domestic Market
petition
Begins Production
Firm Begins
Production Abroad
Selling Products or Services Outside a Firm’s Domestic Market
5
Motivations for International Expansion
Increase Market Share
domestic market may lack the size to support efficient scale manufacturing facilities
Return on Inv