文档介绍：摘要
随着中国的市场经济日趋成熟及成功加入世界贸易组织，中国的广大企业也必然要进军国际市场，这就要求商品本身以质取胜外，还应创作出引人入胜的英文广告，以吸引国外消费者。广告英语是一种已逐渐从普通英语中独立出来的、具有特殊效用的应用语 9
Oxymoron 10
Parody 10
Structural Rhetoric 11
Pun 11
Parallelism 13
Antithesis 13
Phonological Rhetoric 13
Alliteration 14
Assonance 14
Consonance 15
Rhyme 15
Onomatopoeia 15
Chapter Three The Functions of Rhetoric in Advertising English 17
Persuasion 17
Enhancing Appeals 18
Conclusion 19
References 20
Acknowledgements 21
Introduction
In the gradually development of the market economy in the modern society, advertising, as an ideal medium for selling goods and promoting consumption, affects people's lives in various forms. In a society with the highly development commodity of economy, advertisements have penetrated into every corner of people's lives through newspapers, magazines, television, radio, and networks. As the main tool for promoting the promotion of goods, services and ideas, it has an important impact on people's lives. However, no matter how changes in advertising, language is always the main carrier of information. Advertising language has a high degree of artistic and agitation while rhetoric is a powerful weapon to enhance its expression. In order to create a wonderful, vivid picture of the text and highlight the best features of the product, English advertising uses a variety of rhetorical devices and exquisite design to describe the extraordinary text. With the increasing exchange of countries around the world and acceleration the process of economic globalization, English advertising has become an indispensable part of people's lives. In order to give consumers a deep impression and stimulate consumer interest and desire in goods to buy, advertising English is very concerned about the beauty of language with extensive use of rhetoric. The rhetoric of advertising English refers to the process of carefully selecting, investigating and modifying the language in order to introduce the goods, services or ideas mo