文档介绍：基于网络框架的电子商务评价模型的构造与优化
(①昆明理工大学云南省计算机技术应用重点实验室,昆明 650500;②昆明理工大学信息工程与自动化学院,昆明 650500)
(①Computer Technology Application Key Lab of Yunnan Province,Kunming University of Science and Technology,Kunming 650500,China;②Faculty of Information Engineering and Automation,Kunming University of Science and Technology,Kunming 650500,China)
摘要:相较于传统的商务交易,在线电子商务由于其灵活性,逐渐成为人们的主要的购物方式之一。不同于传统交易,怎么获得客观的信任信息是决定在线交易成败的关键因素之一。本文结合已有的电子商务评价模型,借鉴传统商务交易中的社会关系网对于评价机制的积极作用,构造信息网络中的拓扑结构,分析实体与实体之间的关系属性,给出一种简单实用的在线交易的评价模型。
Abstract: parison with the traditional business transactions, online shopping has e one of the main shopping options because of its flexibility. Unlike the traditional business transactions, how to obtain objective information of trust evaluation is one of the determinants for the ess of the online shopping. In this paper, a simple and practical evaluation model for the online shopping was proposed. In this model, we exerted the positive effects of works by the evaluation mechanism of traditional business. On the basis of the existing merce evaluation models, the topological structure of the work was designed, and the relationship between entities was analyzed.
关键词:购物方式;信任信息;社会关系网;评价模型
Key words: shopping options;information on trust;works;evaluation model
中图分类号: 文献标识码:A 文章编号:1006-4311(2015)31-0160-03
0 引言
电子商务突破了传统商务交易中对于时间和空间的限制,极大地丰富人们的商务交流活动的范围,为人们的日常商务