文档介绍：毕业论文(设计)外文翻译
题目: Cost of Sales and Marketing Model
一、外文原文
Cost of Sales and Marketing Model
Business Thinking about the Cost of Sales and Marketing
Business thinking bout the Cost of Sales and Marketing begins with a definition of is incluuded in COSM? The following definitions are provided to get you thinking:
Cost of sales and marketing: The cost of sales and marketing is the cost of resources required to support sales and marketing activities. Sales and marketing functions and resources must also be viewed within the context of a total customer suppert life cycle which includes customer relationship management sales and customer support functions.
Customer relationship management (CRM): CRM is anized management of customer relationships including processes, methodologies, and technologies that result in enhanced market intelligence flow in support of sales and marketing and increased customer satisfaction.
Formal CRM is rarely implemented during very early stages pany development. It evolves over time and es more formalized as sales and markets mature but the business thingking and orientation about it must be there from the beginning
Business thinking about sales and marketing must first be must somplete three stragic business thingking steps:
plete a market assessment.
the value proposition.
the sales and marketing