文档介绍：该【商务英语阅读教程Unit2 】是由【1781111****】上传分享，文档一共【6】页，该文档可以免费在线阅读，需要了解更多关于【商务英语阅读教程Unit2 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。商务英语阅读教程Unit2Unit2MultinationalCorporationPartIPre-,,,andtheirstrategicobjectivesareorientedtotheinternationalmarket,,,emphasizingtheconcernofthehumanvalueintheproductionprocessandthecontributiontotheenvironment,:,AmericaandJapanfocusondifferentaspectsofCSR.(-2)PartIITheleadonCSRshiftsfromtherichworldtothebigemergingmarkets.(-13):CSRhasinfluencedtheemergingcountries,whichwillcontinueifmarketsstayopen.(-18)(1)Suchdifferencesinprioritiesareboundtogrowinountries—Brazil,Russia,IndiaandChina—loutandconfidence.()随着金砖四国(巴西、俄罗斯、印度和中国)以及其他新兴市场的经济影响力和自信的不断增强,发展优先性方面的差异一定会变得越来越重要。clout:。(2)ethecodesandinspectionsofforeignpaniesthatwanttoapplytheirethicalstandardsacrosstheirsupplychain.()国外投资商和全球公司从外引进准则和监督机制,希望这些道德标准适用于供应链中。ethical:。(3)ThereisaconvergenceofinterestsbetweenNGOstryingpanieskeentoreachconsumersinmarketswithhugegrowthpotential.()非政府组织试图提高贫困人民的生活水平,公司则渴望赢得具有巨大增长潜力的市场的消费者,两者存在着利益趋同现象。convergence:。(4)mitthemselvestotenbroadprinciples—suchaspromotingenvironmentalresponsibilityandworkingagainstcorruption—andreportontheirprogressonceayear.()要签署加入(联合国全球契约),公司只需承诺履行十大主要准则,例如提高环保的责任意识,反***,并且每年公开年报。commit:’dlikeafriendshipthatmightleadtosomethingdeeper,butIwouldn’,但我不想太快做出承诺。(1)clout:[kla?t];势力()(2)backlash:['b?kl??];强烈抵制()(3)reckon:['rek(?)n];认为()(4)convergence:[k?n'v??d??ns];趋同()(5)sovereign:['s?vr?n]():ThearticledepictsadepressingsituationwhereSonyhasrankednearlastamongJapan’:HowardStringerbecamethenewCEOofSonylastweek.()PartIISony’sprofitabilityhasfalleninJapan’stop10brands.(-11)()’sstagnation(-11)PartIIITheauthoradvisesthatStringershouldlistentoinvestorsandputSony’sdevelopmentintherighttrack.()(1)Acompanythatfinanceditsownbirthbackinthe1940s,SonywaslongseenasanentrepreneurialmaverickinJapan,wherethestatenurturedmanyofthenation’smostfamouscompanies.()索尼公司在20世纪40年代就成立了,日本培育了许多全国最著名的公司,索尼就是其中的一家王牌企业。entrepreneurial:’twanttohaveaboss,whynotexploreyourentrepreneurialfacultiesandstartyourownbusiness?要是你不想要老板,那么为什么不发挥你企业家的才能自己建立一家公司呢?(2)SonybecameacasestudyofthelingeringstagnationincorporateJapan.()索尼公司成了日本企业运营停滞的一项研究案例。stagnation:,,他们也在将经济拖向长年累月的停滞。(3)FouryearsagoMatsushitastartedabrutalroundofcost-cuttingthateliminatedsome26,000jobsinJapanaloneandshuttered30factories.()松下电器在四年前进行了一次大幅度成本削减,,并关闭了30家工厂。shutter:v.(暂时或永久地)使停业,。(4)Asrecentlyas2001,accordingtoasurveyinWeeklyDiamondmagazine,SonywasstillbeatingoutMatsushitaformarketshareinsevenoutof10consumerelectronicscategories.()据《钻石周刊》2001年的调查,索尼在消费电子类别中,仍以70%的市场份额击败松下电器。beatout:,tabletsbeatoutPCsforportabilityandentertainmentvalue,butuntiltheycanmatchthecontentcreationcapabilitiesoflaptopsanddesktops,theywon’,平板在便携性和娱乐价值上打败了PC,但是直到它们能在内容创作能力方面比得上笔记本和台式机前,它们不会很快灭掉PC。(5)ManyforeigninvestorshopeStringerwillspinoffSony’sentertainmentdivision,therebypanytoreturntoitsoriginalfocusonconsumerelectronics.()许多外国投资者希望斯丁格将索尼公司的娱乐部门分离出来,以便公司将精力重新投在消费电子产业方面。spinoff:-,也有可能是把PC业务分拆为一家独立的公司。(1)multinational:[m?lt?'n??(?)n(?)l]()(2)margin:['mɑ:d??n]()(3)bureaucratic:[?bj??r?'kr?t?k],官僚主义的()(4)cofounder:[k??'fa?nd?],共同创始人()PartⅤ,Chinahasimplementedthereformandopening-uppolicy,,thedelicacyanddiversityoffoods,high-,’sconsumptionandappetite.