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5西点执行力五194页PPT经典.ppt

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5西点执行力五194页PPT经典.ppt

上传人:wangzhidaol 2018/3/4 文件大小:13.30 MB

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5西点执行力五194页PPT经典.ppt

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文档介绍:Business Letter Writing and Its Layout (商务信函写信要求)
Lesson Two
1
Practical Writing
书信的要求
2
Practical Writing
书信
英文书信可分为私人信函和业务信函两大类。私人信函所包含的项目比业务信函少些、语言也更加通俗随意。业务信函有六大必有部分,还有六个可又部分,后者可视实际需要选用。
必有部分:
1,信头( Heading / Letter-head)
1)写信人的地址、邮政编码、电话、传真号码及电子邮件网址等;私人信函中无此部分;公司业务信函用纸上一般印有信头,不必另行再写。
2)写信日期(Date)
3
Practical Writing
2、信内地址,即收信人的姓名和地址(Inside Address),私人信函无此部分。
3、称呼(Salution)。
4、正文(Letter Body)。
5、plimentary Close)。
6、署名(Signature)。
可有部分:
包括收信人行(Attention Line)、内容主体行(Subject Line)、附件(Enclosure)、/ carbon copy)、责任人、附言(Postscript)。除附件和附言外,私人信函一般不必使用其他可有部分。
4
Practical Writing
EXAMPLE:
THE MISSION
1776 UNION STREET NW,WASHINGTON, DC 07642
TEL:814-865-7365 FAX:814-863-7986
ion (Heading)
August 23,2004 August 23,2004
Mr Robert Santa Cruz
111 Street
New York, NY10022 ( Inside Address)
Dear Mr Santa Cruz, (Salutation)
5
Practical Writing
Thank you for writing to mission.
I am enclosing a summary of the mission’s policies that cover all the points you ask about.
If you have any further questions, I’ll be happy to try to answer them. Write me at the Washington address above. ( Letter body)

Sincerely
Tom ( Signature)
Communication Editor
Encl:
Excerpts 1995 policy Statement
EXAMPLE:
6
Some rules of good writing
Study your reader’s interest
Adopt the right tone
Write naturally and sincerely
Avoid wordiness
Write clearly and to the point
Be courteous and consideration
plete and correct
Check your letters
7
Avoid wordiness
不必要的形容词和副词
The question is under active consideration.
不必要的介词短语
We are writing with reference to (about)
不必要被动语态
Payment of their account will be made Greens next
month.
铺张词语
It will be appreciated that---
It should be noted that---
I am to point out that---
8
重复和罗嗦
1、munication---letter in the near future---soon
At the present time---now
Express a preference for---prefer
2、重复使用一个主要词,而其含义不同
How do you account for the fact that the account is
wrong?
3、使用抽象词义的词
We have no hesitation in advising you