文档介绍：,
摘要
在人们的现代生活中,包装是其组成的重要部分。它不再仅仅满足于保护商品功能,更重要的在于美化商品、宣传商品和促进销售商品的目的。甚至是既满足市场需求同时又环保的包装,如今,消费者渴望一种高品质生活,对文化艺术性的事物所追求和向往。只有把握消费者的心理,满足消费者的需求,激发消费者的购买欲望,包装才能够在激烈的商品实战中脱颖而出。目前孝感麻糖在产品形象和包装策略方面做的还不够打动人心,无法满足大多数人们的购买需求,更体现不出麻糖的文化底蕴和包装形态的特色之处。因此,本文从孝感麻糖的包装现状分析,研究如何凭借视觉元素符号来提升孝感麻糖品牌的整体形象,并就此分析了孝感麻糖包装发展的主要趋向。
关键词:包装设计孝感麻糖品牌视觉元素符号
ABSTRCT
ABSTRACT
In people’s modem life,the packaging is an important part of is no longer content merely to protect the product more importantly is the beautification products,promotional merchandise and promote the purpose of sale of meet the market demand both at the same time environmentally friendly packaging,and now,consumers desire a high quality of life, culture,art and desire to pursue grasp of consumer psychology,to meet
consumer demand,stimulate collsuiner desire to buy,packing of goods to be able to
combat tlle fierce stand Sesame Chips in the current product image and
packaging strategy is not enough to do move people,unable to meet the needs of most people to buy,but fail to reflect the cultural heritage sesame chips and packages of the characteristics of the ,this article from the packaging Xiaogan Sesame Chips Analysis on how to sign with visual elements to aahRtlce the overall image of the brand Xiaogan Sesame Chips。and this analysis of the main development Xiaogan Sesame Chips packaging trends.
Keywords:Packaging Design Xiaogan Sesame Chips Brand
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目录
目录
第l章绪论
l
1
..2
第2章包装的市场调查
3
。4
.4
.4
.5
..5
6
6 第3章孝感麻糖包装改良设计定位与创意构思
9
9
lO
lO
.1l
一13
.15
第4章包装的改良设计
“图"取美一16
“色"取情 ..1 7
“字刀取意 .20
“版”取新。2l
第5章缤纷多彩、造型多样的包装形态
23
..23
。25