文档介绍：目录
前言·······························································································1
一、背景与环境分析···································································1 
1、背景分析·················································································1
2、环境分析·················································································2 
二、媒体目标···············································································4
1、目标受众分析········································································· 5
2、媒体目标··················································································5
3、目标媒体群众接触****惯··························································6
三、媒体策略··············································································· 6
1、媒体类别选择··········································································6
2、媒体行程··················································································7
3、媒体排期··················································································7
3、媒体预算分配··········································································7
四、媒体计划细节和说明····························································8 
1、媒体选择依据··········································································8
五、媒体计划流程········································································8 
前言
真果粒是蒙牛集团推