文档介绍：管理讲座
Contents
1 The Changing Paradigm of Management
2 Decision-Making
anization Structure and Design
munication and Leadership
5 Motivation
6 Management Based on Research Evidence
O
Current Trends and Issues
Time : quick
economy (CIMS)
space: globalization
factor: l, l, c, k
1).Environment
2).Task: change, diversity
3).People: education
diversity
ethics
Bi-model workforce
T
M
P
E
4). Management
Stimulating innovation and change ( mice)
Delegation
Re-engineering
Downsizing
Social responsibility and entrepreneur spirit
anization (The nature of the firm, Coase,1937)
anization (competence model)
The changing paradigm of management
1).The purpose of management
is to control and limit people.
2). Seek stability and efficiency
3). Use rules and regulations
4). Design a top-down hierarchy
to direct people
5). Achieve bottom- line
results
1).The purpose of management
is to harness people.
2). Share information and power
3). Find shared vision, norms
and values
4). Encourage teamwork, colla-
boration and participation
5). Achieve top-line
effectiveness
The traditional paradigm
The newly emerging paradigm
2 Decision-Making
. Certainty
. Risk
. Uncertainty
Three Cases
. Risk
EVENT
Heavy snowfall
Normal snowfall
Light snowfall
Expected
Revenues×Probability=Alternative
$850,000
725,000
350,000
×
×
×
$255,000
362,500
70,000
$687,500
. Uncertainty
PAYOFF MATRIX
(in millions of Dollars)
CITIBANK
MARKETING
STRATEGIES
S1
S2
S3
S4
CHASE MANHATTAN’S
RESPONSE
CA1 CA2 CA3
13
14 11
9 15 18
24 21 15
18 14 28
. Uncertainty
REGREC MATRIX
(in millions of Dollars)
CITIBANK
MARKETING
STRATEGIES
CHASE MANHATTAN’S
RESPONSE
CA CA CA
S1
S2
S3
S4
11 7 17
15 6 10
0 0 13
6 7 0
Decision-Making Theory
期望值理论(Expected Value Theory)
期望效用理论(Expected Utility Theory)
展望理论(Prospect Theory)