文档介绍：论文题目:目标市场营销在青海旅游业的运用研究
专业:市场营销
学生:楚莉签名:____
指导老师:卢光发签名:____
摘要
青海是我国的旅游资源大省,旅游业正在发展为本省增长最快的产业之一。青海省是一个旅游资源特色突出、潜在优势深厚、旅游业尚不发达的旅游资源大省,也是旅游资源开发小省、经济弱省。近年来,随着经济全球化进程的逐步加快,旅游行业的竟争日趋激烈,如何在旅游业中运用目标市场营销策略吸引游客,扩大知名度,推动旅游业的发展,是比较新的研究课题。本文从青海旅游市场细分入手,分析了青海旅游市场现状及问题,在此基础上,提出了在青海旅游市场运用目标市场营销的思路。
关键词:旅游业,目标市场营销,市场细分
Thesis topic: Target marketing and sales studies in Qinghai tourist trade applying
Major : Market marketing
Name : Chu Li Signature:____
Instructs teacher : Lu Guang Fa Signature:____
ABSTRAVT
Qinghai is big provinces of tour of our country,tourist trade develops in course of for our province increases one of quick and increase by most the quickest estate,the Qinghai province is that outstanding,latent one characteristic advantage is deep,esteem big tour resource provinces that conduct does not know,be also the small development of natural resources province touring,economical weak province. In recent years, the course essive steps has been accelerated with economic globalization ,international and in the petition facing my province tour enterprise has been day by day fierce,how target market camp has sold tactics in very good tourist trade middle applying,Qinghai tour peculiarity has decided significance putting target marketing and sales tactics into practice in Qinghai. Tourist market has subdivided the main body of a book from Qinghai starting,has analyzed the tactics that the marketplace subdivides and the tourist market subdividing the queen , has been tied in wedlock Qinghai reality on the basis having analyzed Qinghai tour enterprise target marketing and sales,have brought forward a few ideas specifically for Qinghai tourist trade target marketing and sales have problem. Aim at being able to make people have the correct,active cognition to target marketing and sales applying in Qinghai tourist trade,be that the enterprise touring analyses,the tactics studying,managing and working out target marketing and sales provides a reference.
Keywords: Tou