文档介绍：Course: Cert IV in Marketing
Subject: Sales Representation
The farmer mountain spring
The farmer mountain spring, why have a little sweet?
Generally, an enterprise often like to own alternative, personality even loftiness timely hide, with gentle, goodwill attitude to shape a affinity and appealing. But, the farmer mountain spring doesn't like it, it never conceal his personality, is often a person against a batch of people and media have been dubbed "a lone Wolf". In the dictionary, the farmer mountain spring only "yes" and "no", and no third words. In fact, the farmer mountain spring such "sweet arrogant" is not a day for two days. Because it has a more "proud" palm - ZhongShanShan.
Foreword ( introduction of pany)
Nongfushangquan Ltd. Company is a manufacturer of drinking water in China, it was established in September 26, 1996, formerly known as
"Zhejiang Lake Yangshengtang drinking pany", located in Hangzhou, is holding its Yangshengtang Ltd. company. pany has a "farmer Springs" brand, "the farmer a little sweet spring,“the advertising slogan is known all over the country.
Shallow analysis of products
Natural green products
Directly from natural material extracted from plants, not just health-type food, or some of the current popular cosmetic raw materials.
The three concepts(理念)
Environmental protection concept
The farmer mountain spring never use urban tap water, each drop of farmer mountain spring has its source
Natural philosophy
Insist on water factory, water filling
The health concepts
Natural weakly alkaline water, does not add any artificially minerals
Main products
the farmer mountain spring station
the farmer orchard
screaming series
The farmer tea series
A series of products
Prospecting
The farmer mountain spring - drinking station
Target consumers: all the health conscious consumers.
The farmer orchard - drink before a wave
The major consumer crowd: young children. Students; Young people
Water soluble C100 - innovative p