文档介绍：题目: 吉他的市场细分与定位策略研究—以郑州市场为例
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摘要
随着经济文化的全球化,中提高的同时也改善国人对精神生活的追求,全国各地的音乐选秀节目不断展开,吉它作为一种西方的流行乐器受到了众人的喜爱和追捧,吉它的市场也面临着强烈的震动,指导吉它商家如何销售很有意义。
本文从郑州的吉它市场出发,对市场细分和定位理论进行一定的研究,通过对消费者的调查来分析市场的需求,发现目前市场细分和定位所存在的问题,通过调研分析对市场进行了新的细分和定位,希望能为琴行提供一定的市场供求状况的指导,以此在进货和销售上避免不必要的失误,造成不必要的商品积压,同时也为消费者带来一定的实惠。
通过本文的研究,能够帮助厂家和商家正确的了解吉它市场中消费者的需求,根据消费者意愿以及能够承受的支付能力进行市场细分和定位,而不是根据消费者群体所拥有财富的多寡,从而引导郑州吉它市场的良性发展,减少资源的不必要浪费,最后结合市场调研提出自己的意见和建议。
关键词:市场细分市场定位吉他
Title: The market segmentation and positioning strategy of guitar—A case of ZhengZhou province
Abstract
With the rapid growth of economic and cultural globalization, china’s reform and open policy made itself stronger and stronger. Both provide material living and the people's pursuit of sprite. With the music performance expand on TV around the country. Guitar as a west music tool became more and more popular. The market of guitar was shocking. It is very interesting to help the sealer.
This essay is about the market of guitar in ThengThou province, It will find out the problem of market segmentation and positioning of recently by researching the theory of market segmentation and positioning strategy, at the same time, after a research about the customer who buy the guitar, new market segmentation and positioning will be made. I hope the research will helpful for same music shop, and hope which can help the sealer avoid some mistake in input and output, at the same time take same profit for the customer.
After the research of this essay, I dream it will make the worker and sealers know clear what the customer need. It will make the new market segmentation and positioning strategy according to the customer’s afford ability not the wealth of the customers. Which will helpful for ZhengZhou’s guitar market developing well and reducing the unnecessary waste. At last, I will present my advice.
Keywords: Market segmentation Market positioning Guitar
目次
1 引言 1
选题背景 1
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