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101 Marketing Strategies For Accounting, Law, Consulting, And Professional Services Firms.pdf

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101 Marketing Strategies For Accounting, Law, Consulting, And Professional Services Firms.pdf

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101 Marketing Strategies For Accounting, Law, Consulting, And Professional Services Firms.pdf

文档介绍

文档介绍:Contents
Acknowledgements ix
Introduction xi
Part I E-learning primer 1
1 Defining terms: fortable with e-learning 3
2 The new learning landscape: E-learning is here to stay 41
3 ROI, metrics, and evaluation: How can we tell if we’re getting it
right? 52
4 The e-learning cycle: Once is not enough 84
Part II Learning strategy 97
5 Business drivers: The real reasons for implementing E-learning 99
6 E-learning strategy: Dramatically improve your chance of ess 112
Part III Implementation 135
7 The project team: Who you need ... what they do... 137
8 Infrastructure: Denial isn’t an option 150
9 Vendor relationships: Good partners help you learn and move fast 161
10 Learning management systems: The engines of e-learning 174
11 Testing: Mission-critical, not nice to have 202
Part IV Delivery 219
12 Multi-channel delivery: Leveraging the learning value chain 221
13 Learner support: Learning with the aid of a 231
14 Developing curricula: Signposted paths to performance
improvement 236
15 E-learning standards: Protecting investment and leveraging
technology 243
viii Contents
16 Instructional design: Must try harder 253
17 The content development process: Managing e-learning’s payload 273
Part V Case Studies 301
18 PwC Consulting case study: Integrating learning and knowledge 303
19 BP case study: Embedding an e-learning capability 322
20 The Royal Bank of Scotland Group case study: Delivering in an
immature market 336
21 The Dow pany case study: mitment, High
ROI, high volume 347
Part VI Future Directions 355
22 Future directions: Where e-learning is headed 357
Appendix 1 E-learning newsletters 364
Appendix 2 Online resources 367
Appendix 3 Glossary 374
Index 389
Acknowledgements
I first want to thank Julia Collins who was a partner at PwC Consulting with
global responsibility for Knowledge Management until the summer of 2002 when
she decided it was time for a dramatic change in lifestyle. Without her very
practical an

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