文档介绍：Design for Living
Two fashion Films presented by two famous directors
We mend You With Two Brilliant Metropolis edies
Reversible Queen
《Reversible Queen》
《Design for Living》
Both of the two Films are edies concerning fashion and modern career.
They are expected to be like the modern version of The Great Gatsby, the oriental version of The Devil Wears Prada, and the resplendent version of Go Lala Go.
Reason #1 The Contents Match the Trends
Why These Two Films?
《Reversible Queen》
《Design for Living》
Chow Yun-fat(Zhou Runfa):
Business Elite
Zhao Wei:
Fashion Dramatist
Why These Two Films?
Reason #2 The Actors/Actress Match the Characters
Sylvia Chang(Zhang Aijia):
Senior Executive
Chen Chong:
Senior Dramatist
《Reversible Queen》
《Design for Living》
Film Target Audience:
First-tier & second-tier citizens aged 28-44, with a percentage of 54% male and 46% female
Cast Target Audience:
Chow Yun-fat
(Zhou Runfa)
Sylvia Chang
(Zhang Aijia)
Cast Target Audience:
Zhao Wei
Chen Chong
Reason #3 The Audiences Match the Targets
Why These Two Films?
Film Target Audience :
First-tier & second-tier citizens aged 24-38, with a percentage of 36% male and 64% female
Aged 29-46
71% Male 29% Female
Aged 24-38
41% Male 59% Female
Aged 29-46
52% Male 48% Female
Aged 24-38
61% Male 39% Female
《Reversible Queen》
《Design for Living》
Stanley Kwan(Guan Jinpeng) & Li Qiang & Zhao Wei
The Director, Producer and Screen writer of the 720-milliom-total-box Film So Young work together again
Expected Box Office:
Over 400 million
Chow Yun-fat(Zhou Runfa) & Sylvia Chang(Zhang Aijia) & Tang Wei
Director Johnnie To(Du Qifeng) continuously made 2 Films that grossed more than 100 million
Expected Box Office:
Over 300 Million
Why These Two Films?
Reason #4 The Cast Makes a Box-Office Guarantee
Shanghai International Film Festival
Golden Horse Film Festival
Golden Rooster and Hundred Flowers Film Festival
Hong Kong Film Award
Cannes Film Festiva