文档介绍：华中科技大学硕士学位论文
摘要
汽车市场竞争日趋激烈,使汽车分销渠道构建的重要性空前提高,作为国内汽
车主流营销模式之一,集各种矛盾、压力于一身的4S店正面临激烈的竞争和前所未
有的生存挑战,疲态尽显,有的甚至倒闭歇业。如何更好的整合汽车销售端的供应
链,使中国的汽车4S店走出困境,是目前摆在中国汽车行业的一道迫在眉睫的难题。
本文基于约束理论,运用思维流程中的六大工具对汽车4S店进行了深入系统的研究。
首先回顾了汽车4S店的研究现状以及运用约束理论思维流程的相关研究成果。
在介绍约束理论的基本思想、思维流程六大工具的理论基础以及聚焦五步骤在分销
领域的运用基础上,本文提出了基于约束理论的汽车4S店研究内容和整体思路。其
次运用思维流程的六大工具,界定了汽车4S店的 UDEs,并对 UDEs 进行了相关分
类,而后针对不同类别构建出相应的冲突图,然后运用“three—cloud process”方法
构建出核心冲突图,进而描绘出汽车4S店的现状图。通过以上一系列的分析,找到
了导致众多 UDEs 发生,使汽车4S店陷入困境的核心矛盾。在此基础上通过挑战假
设找到了解决汽车4S店的 Injections,构建出未来图,同时运用负面效果图找出可能
的负面效应。最后运用条件树和转换树这两大工具解决如何实施这种转变,并在此
基础上提出了确定目标库存量的方法。
关键词:4S店;约束理论;思维流程;核心冲突图
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华中科技大学硕士学位论文
Abstract
Building the vehicle distribution channels has e unprecedentedly important by
the increasingly petition in the automobile market. As one of the mainstream
models in the domestic auto market, the 4S stores who suffer all kinds of conflicts and
pressures are facing petition and the unprecedented challenges of survival.
Some of them even go bankrupt. How to integrate the downstream of the supply chain and
make the 4S stores get out of their predicament? It’s an extremely urgent problem in the
Chinese auto industry currently. Based on the theory of constraints, using the six tools of
thinking process, the thesis has an in-depth research on the 4S stores.
The research results about the 4S stores and thinking process are firstly reviewed.
The basic ideas of the theory of constraints, the six tools of thinking process and the
focusing five steps used in the distribution system are introduced respectively. After that,
the research contents and methods are proposed based on the theory of constraints. Then
we defined the Undesirable Effects about the 4S stores, through the classification of the
Undesirable Effects, we generalized them into three aspects. Then we built the conflict
could for each aspect. Using the “three-cloud process” approach, we generalized the three
conflict cloud into th