文档介绍：一种基于层次分析法的家庭购车决策模型
摘要:目前,随着人们生活水平的进一步提高,许多家庭都开始有了购车的选择。就现在的购车市场而言,可以将购买人群分为三类:高薪家庭购车、普通家庭购车、个人非家用购车。无论是哪一类家庭,他们在购车过程中都基本会考虑到价格、油耗、舒适性、个性化设置、安全和动力这六大因素。本文在对层次分析法的发展现况以及该理论存在的问题综述的基础上,简述了AHP解决问题的基本步骤,并从数学原理角度对AHP中的重要概念一一判断矩阵一致性做了较为简单的介绍;其次,利用层次分析法的理论对同一档次的轿车进行排序,择优选出较理想的轿车,旨在使得购买更加合理,获得较大价值的目的;最后,应用层次分析法,对消费者的经验进行量化并结合不同的家庭在面对庞大的汽车市场,在购车中所遇到的问题进行分析,进而做出合理的决策。
关键词:家庭购车;层次分此法;量化;决策
Based on the analytic hierarchy process (AHP) a family car decision model
Abstract: At present, as people living standard rise further, many families began to shopping choice, now buy the markets, can will buy the crowd is divided into three categories: high salary family car ordinary families buy individual not the family car whether which kind of family, they are in the process of car in enough basic will consider price fuel fort personalized Settings security and power the six factors in this paper the method of AHP developing present situation and the existing problems of the theory on the basis of the review, this paper expounds the basic steps of AHP solve problems, and from the Angle of mathematics principle, the important concept of AHP one judgment matrix, a simple consistency introduced by using the method of AHP theory to the same class car to sort, and to select a ideal car, aims to make purchase。
Key words: The family car; Level points this method; Quantitative; decision
目录
第一章引言 1
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第二章应用层次分析法进行购车决策 3
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第三章综合评价及购车建议 14
结束语 14
致谢 15
参考文献 15
附录 16
一种基于层次分析法的家庭购车决策模型
引言
目前,随着人们生活水平的提高,购买汽车已经不是每个家庭遥不可及的梦想了,现在已经有许多的家庭加入了有车一组的行列之中了。现在根据市场调差分析能够买车的人群主要可以分为三类:高薪家庭购车,普通家庭庭购车,个人非家用购车。无论是哪一类人群在购车过程中都基本会考虑以下六大因素:价格、油耗、人性化设置、舒适感、动力性和安全因素。不同