文档介绍：摘要
在市场竞争日益激烈的今天,如何及时、有效、切实地发现市场机遇,已经成
为企业面前的重要课题。构建市场机遇发现支持系统,应对市场机遇的时效性和隐
蔽性,成为企业信息化的深度需求。本文针对市场机遇发现的过程支持和知识支持,
设计了基于领域本体的市场机遇发现模型,并对其系统实现与应用进行了一定的研
究,以期为市场机遇发现支持系统的建立提供理论和技术支持,增强企业的竞争优
势。
本文首先说明了市场机遇发现在企业市场竞争中的重要意义,综述了目前学者
对市场机遇发现与领域本体的研究成果,由此确立了总的研究方向和内容框架。其
次对市场机遇及市场机遇发现的概念作了具体的界定,分析了市场机遇发现领域知
识的来源、特点与分类,提出其主要应用方式是通过领域知识重构产生的猜测性认
知来指导市场机遇发现的信息吸收,研究了用于领域知识选择的时效函数,并建立
了市场机遇发现的三维模型。然后构造了基于领域本体的市场机遇发现模型,研究
了领域本体之间的产生关系和约束关系,采用骨架法和改进的螺旋模型创建来源不
同的领域本体,依次使用 Gruber 模型、陆汝钤模型和 OWL 描述其结构,分析了领
域本体实例的自然生成机理、遗传生成机理、合成机理和基于雷达图的评价方法,
以实现领域知识指导的市场机遇发现过程。最后,将领域本体模型向 XML 数据模型
转换,构造了市场机遇发现支持系统的框架结构,并以服务型企业为例说明模型及
系统的应用。
关键词:市场机遇发现领域本体知识支持过程支持系统结构
I
Abstract
With fierce petitions, modern enterprises have joined the battle of
discovering marketing opportunities in a rapid, valid and practical way. Recently, many
research efforts have been directed into some challenging issues for building marketing
opportunity discovery model and support system. Such issues include how to improve the
discovery performance in terms of time pressure and information hiding, especially how to
recognize the unexpected marketing opportunities with domain knowledge. In this thesis, to
the questions of knowledge supporting and process supporting, a marketing opportunity
discovery (MOD) model and its support system framework based on domain ontology are
proposed, in order to help enterprises with strengthening their petence.
Firstly, with the demonstratation of MOD’s importance in petitions, and
the relative research about MOD and domain ontology, the frame of this thesis is clarified.
Secondly, the conceptions of marketing opportunity and MOD are defined, the source,
features and classification of domain knowledge are manifested, the means of using domain
knowledge to indicate information absorption in MOD through refactoring to produce
presumable cognizance is proposed, the function of choosing domain knowledge with time
relativity is discussed, and the three-axis m