文档介绍::..,modityofworld'sbrand・moditysinkdeepintotheheartsofpeople?,especiallytheimagesandsalesoftheproducts-petition,,,definedbyTheOxfordEnglishDictionary,isthatamark(securedbylegalregistrationor,insomecountries,establishedbyuse)isusedbyamanufacturerortradertodistinguishhisgoodsfromsimilarwaresofotherforms,afancynameortradename,orthenameofanindividualorfirm,maskedorimpressedonthearticleoruponthepackage,etc.,inorwithwhichissold・Atrademarkissomewhatlikeaperson'・Agoodtrademarkshouldincludethreecategoriesofaproduct;theyareinstruction,;estheticattractionistoarousepeopleinterest;,whicharedifferentfromotheronestocaterforcertainconsumerswithitsownqualities・ordingtoitstrademark,・Famoustrademarksserveasintangiblecapitals,exertingsogreatinfluenceoncustomers9decisiononpurchasesintheeconomicmarketinChineseandforeigncountries・Tosomeextent,wecouldsayiftrademarksarepopular,'simage,thesymboloftheproduct'squality,,butalsomakeitsproductsenterothercountries^marketsmoothly,sothetranslationofthetrademark,tosomeextent,,