文档介绍：THE SHANGHAI
上海瑞吉红塔大酒店
TRAINING ACTIVITY OUTLINE
培训活动纲要
Task PETITORS SURVEY 竞争对手调查
Code 序号: OH-SM-CS-A004
Objectives目的:At the end of this session, each trainee will be able to:
培训结束后,每位受训者应能做到:
Know the main part petitors survey.
了解竞争对手调查的主要内容。
Record petitors information.
记录竞争对手调查信息。
Standard标准:Refer to S&P
Resources培训器材:Handout培训资料, Flipchart白板, Example Form例表.
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
介绍
Lecture
讲解
Prepare on Flip Chart
准备白板
Contents
课程
Show “.”(objective)
表明从此课所能学到的内容(目标)
Prologue: As a Catering Sales associate, we are not only
Need to know our product, but also need aware the product petitors. So the objective of this session is:
开场白:作为宴会销售人员,我们不仅需要了解本本饭店的产品知识,同时也需要了解竞争对手的产品知识。所以今天我们来学习:
The course should be divided into three parts:
课程可分为三部份:
How to determine petitor
如何确认竞争对手
Select information
信息收集
record the information
信息记录
Divided trainees into groups to discuss which one is petitor and what kind of information that we need, 0also the way we used to record.
分组讨论关于哪家酒店是我们的竞争对手以及什么样的信息是我们需要了解的。同时讨论以前所应用的记录方式。
10min
5min
5min
45min
10min
Prepare Flip Chart
准备白板
Lecture
讲解
Discussion & Compare
讨论及对比
Summary
总结
Record the discussio