文档介绍：AbstractCurrently,,asChinallargestpopulationprovince,,・petitivemarket,,byusingthemodemmarketingtheory,firstly,Ianalyzethestatusofkouzijiaowinebythepit-depthinvestigationandanalysis,thenIdescribethecurrentmarketingenvironmentandthenanalysistheKouzijiaowine'sstrengths,weaknesses,,,byanalyzingtheactualoperationmarketingstrategiesandmethodsproblemsinHenan,Iproposehowtousemarketinnovative"push-pull”effectmodelinthemarketduringdifferentperiodsandpointouttheproblemaboutallaspectsofmarketing,including,strategicplanning,marketselection,risktransfer,productconsumptionandcultivateloyalconsumerbase,petitiveness,etc..,,,wepresentthemainconclusions,theinnovations,theshortageofarticles,:KouzijiaowineMarketingmanagementSWOTanalysis目录摘要 IAbstract ⑴研究目的 (2)研究思路 (3)论文结构与内容 (3)2相关理论基础SWOT分析 (4) (4) (5)STP战略 (6)4Ps营销组合策略 (7) (7)口子窖白酒河南营销坏境分析口子酒业股份有限公司简介 (9)市场SWOT分析 (9) (17) (19) (22)口子窖白酒河南市场营销策略分析STP策略 (25)白酒市场推拉策略 (30)营销组合策略 (32)口子酒业营销策略建议产品策略 (37) (38)渠道管理策略 (38) (39) (40)6结论 (41)致谢 (43)参考文献 (44),酒文化源远流长。仰韶文化遗址,杜康造酒学说等都为豫酒文化形成了很深的积淀。近些年來也涌现出一些脍炙人口的广告语,如“东南西北中,好酒在张弓”,“家有仰韶好酒,何必东奔西走”,“何以解忧,唯有杜康"等。在4000多年的酒文化发展中,也逐渐形成了一系列香型,如酱香、浓香、清香、兼香、米香、芝麻香等香型。河南儿乎集中了川、黔、鄂