文档介绍：Creativity at Work
Developing the
Right Practices to
Make Innovation Happen
Jeff DeGraff
and Katherine A. Lawrence
innovative solutions to the
pressing problems of business
The mission of the University of Michigan Busi-
ness School Management Series is to provide
accessible, practical, and cutting-edge solutions
to the most critical challenges facing business-
people today. The UMBS Management Series
provides concepts and tools for people who
seek to make a significant difference in their or-
ganizations. Drawing on the research and ex-
perience of faculty at the University of Michigan
Business School, the books are written to stretch
thinking while providing practical, focused, and
innovative solutions to the pressing problems of
business.
Also available in the UMBS series:
ing a Better Value Creator, by Anjan V. Thakor
Achieving ess Through Social Capital, by Wayne Baker
Improving Customer Satisfaction, Loyalty, and Profit,
by Michael D. Johnson and Anders Gustafsson
pensation Solution, by John E. Tropman
Strategic Interviewing, by Richaurd Camp, Mary Vielhaber,
and Jack L. ti
Creating the anization, by Taylor Cox
Getting Results, by Clinton O. Longenecker and
Jack L. ti
pany of Leaders, by Gretchen M. Spreitzer and
Robert E. Quinn
Managing the Unexpected, by Karl Weick and Kathleen Sutcliffe
Using the Law petitive Advantage, by e J. Siedel
For additional information on any of these titles or future
titles in the series, visit .
Executive Summary
reativity has always been an essential way aniza-
tions to make progress and, in turn, create value for stake-
Cholders inside and outside anization. The focus of
creativity may be innovation in the traditional sense—the in-
vention of outstanding products and services—but it may also
be the development of new processes, new ways muni-
cating with customers, or new ways of attracting and retaining
the best talent. Creativity as a petence can help -
pany create products,