文档介绍：1 1 Unit 1 Text The Art of Creative Thinking by John Adair Creativity is essential to human progress. In the following passage, John Adair offers insights and tips for practical creative thinkers. The importance of creative thinking today needs no emphasis. In your profession or sphere of work you will have petitive advantage if you develop your ability e up with new ideas. In your personal life, too, creative thinking can lead you into new paths of creative activity. It can enrich your life—though not always in the way you expect. Human Creativity Humans cannot make anything out of nothing. Once, a distinguished visitor to Henry Ford’s auto plants met him after an exhaustive tour of the factory. The visitor was lost in wonder and admiration. “It seems almost impossible, Mr Ford,” he told the industrialist, “that a man, starting 25 years ago with practically nothing, could plish all this.” Ford replied, “But that’s hardly correct. Every man starts with all there is. Everything is here—the essence and substance of all there is.” The potential materials—the elements, constituents or substances of which something can be made posed—are all here in our universe. You may have noticed that we tend to bestow the word “creative” on products that are very far removed from the original raw materials used. A masterpiece by Rubens was once a collection of blue, red, yellow and green worms of paint on the artist’s palette. Now the physical materials—paints and canvas for an artist, paper and pen for an author—are entirely secondary. Creation here is more in the mind. Perception, ideas and feelings are combined in a concept or vision. Of course, the artist, writer poser needs skill and technique to form on canvas or paper what is conceived in the mind. The same principle holds good in creative thinking as in creativity in general. Our creative imaginations must have something to work on. We do not form new ideas out of nothing. As Hen