文档介绍：[TeamLiB]•TableofContentsPresentingtoWin:TheArtofTellingYourStoryByJerryWeissmanPublisher:FinancialTimesPrenticeHallDate:March03,2003PublishedISBN:0-13-046413-9Pages:304InPresentingtoWin:PersuadingYourAudienceEveryTime,theworld's#1presentationconsultantshowshowtoconnectwitheventhetoughest,mosthigh-levelaudiences----pellingstoriesthatfocusonwhat',WeissmanshowspresentershowtoidentifytheirrealgoalsandmessagesbeforetheyevenopenPowerPoint;howtostayfocusedonwhattheirlistenersreallycareabout;,sparinguseofspecialeffects,Weissmancoversallthepracticalmechanicsofeffectivepresentation--andwalksreadersthrougheverystepofbuildingaPowerPresentation,,thisbook'seasy,step-by-stepapproachhasbeenprovenwithbillionsofdollarsontheline,inhundredsofIPOroadshowsbeforetheworld'smostjadedinvestors.[TeamLiB][TeamLiB]•TableofContentsPresentingtoWin:TheArtofTellingYourStoryByJerryWeissmanPublisher:FinancialTimesPrenticeHallPubDate:March03,2003ISBN:0-13-046413-9Pages:304CopyrightPraiseforPresentingtoWinFTPrenticeHallFINANCIALTIMESFinancialTimesPrenticeHallBooksPreface:What'sPastIsPrologueIntroduction:TheWizardofAaaahsTheMission-:GettingfromPointAtoPointBAudienceAdvocacyGettingAha!'sInItForYou?WIIFYTriggersTheDangeroftheWrong"You":TheExpansiveArtofBrainstormingTheDataDumpManagingtheBrainstorm:TheFrameworkFormBrainstorming:?GuidelinesforSelectingaFlowStructureTheValueof