新产品管理.pdf

文档介绍：ưʜǡĨϋ
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ᅆͥȋ:-Milestone
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6. NŖ
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☢„̓ՈBusiness
10000 New product go to market in US

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% ƟÀ⏄̲ǡļzQ 5ÀŌǕՈ“˅ƦǡόÀĆʺႷ46%

,“˅ẋ࣏ǽòexceedingly Č▂
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FA>10%, 60% Food firm, FR Japan <UK

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x ¬4«,“˅
1 New -to -the -world product --- ,ǕŠ
ǑএǡּƶৰPṊḪ
2 New category entries--- ẟ͑,:ǻ-ȭА],
#໷ՈौŐđ͕
3 Additions to product line --- ᚅʍSȡ೟
WINDOWS ޙޑ
4 Product improvements --- ø˫Ýĝ9ͦɯ˲
5 Repositioning --- ̵hȗ̵Kh
Not new product:New to a country, new channel Of distribution, p ackaging
impr . Different resource or method of mang .
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I ,“˅੥ˊẴ
Y ,“˅ۘǕ
ȥ¬ ṗϦ
,äƫ
ЩȀ̿|کȭƦǡՈͫ
New Technology šȰ,“˅
Ǖʉ8ϟᰐŞ
R&D Ϭz,“˅
just in time
ƍᱷঢuՈ◄ᡅ
“˅ඃՈᜩ̱zł⑃
“˅Νẟ New product ,“˅
ₑ,ǎĹ development
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÷. The key Concept for Managing a New Products Program
,,, ,,,
, ,,,
,,, ,,
,,,
,,,
,,,
,,, Continuous new product process evolution
The launch should be tracked through to ess
,,,
Marketing requirements
,,, A pretechnical product definition
Augmented ķË product concept
,,, Tripe stream process
Commitment to a unique, superior product
,,, Project managed by a leader, core team, and support:pany -within –pany
Active corporate support
Continuous stakeholder( ᰐₕՈťƅ້ involvement
Opportunity identification and mission statement for it
anization needs a specific bundle of capabil ities
Higher level strategy
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II. ,“˅ẋ࣏
2 ,“˅Ǖʉϕ࣏
ᰈļϕ͑
Mission/strategy People Dollars Buildings Equipment …..
|Щᩥ Strategy planning
Focus Goals Guidelines
Ɂ“ϣ Concept Generation)
Problems Hopeful solutions
ŌǕQ᪈Ĝ Pretechnical Evaluation
Co