文档介绍：ARTICLE IN PRESS
International Journal of Industrial Ergonomics 34 (2004) 421–443
A creativity-based design process for innovative product design
Shih-Wen HsiaoÃ, Jyh-Rong Chou
Department of Industrial Design, National Cheng Kung University, Tainan, Taiwan 70101, ROC
Received 21 February 2003; accepted 10 May 2004
Available online 12 August 2004
Abstract
In today’s petitive and uncertain market environment with short product life cycles, product development
must not only satisfy the quality and speed of production, but it must ensure that products themselves have included
innovative values. As creativity plays an important role in new product development (NPD), it can be utilized in search
of novel ideas for innovative product design, and also can be regarded as a helpful tool in advancing NPD output.
In this paper, we developed a creativity method based on the naturally sensuous ability of human beings. We also
proposed a creativity-based design process integrating some systematic design methodologies with a developed
creativity tool. The essence of this proposed design process is not the sole performance of the creativity tool but the
coherent efforts among each involved process technique.
To prove the practicability of this design process, a case study was conducted according to various procedures that
were followed. By applying evolutionary thinking, the sensuous association method, and other systematic approaches
to the design process, a number of concept solutions were produced. An optimal solution was then determined by using
an operative decision-making model based on the weighted generalized mean method.
Relevance to industry
Rebuilding a product design process (PDP) with creativity techniques can effectively assist designers in encouraging
design creativity, further improving the overall performance of innovative product design. Accordingly, this research
provides a new approach to the design process for industries by taking