文档介绍：A建筑设计院发展战略研究
华中科技大学硕士学位论文A建筑设计院发展战略研究姓名:吴君峰申请学位级别:硕士专业:工商管理指导教师:李顺才2010-10-28
华中科技大学硕士学位论文摘要在不断变化和越来越开放的环境中,企业要生存并实现发展,需要一个与之自身实力和外部环境相匹配的战略做为支撑。A建筑设计院是建国初期六大建筑设计院之一,有着深厚的技术和人才积淀。公司2009年完成改制,成为股份制公司。面对着市场化和全球2>化的行业环境,公司遇到了一些新的机遇和挑战。但公司还没有深层次的总结自身的优势和劣势,认清自身实力,以应对外部的机遇与挑战。公司迫切需要用战略管理的相关理论和方法,研究企业的发展战略。本文共分为六章。在本文第一章,笔者对论文的研究背景、研究意义、研究目的以及研究框架进行了简要的阐述;第二章,运用PEST分析对企业所在的宏观环境进行了分析,并介绍了国内和国外的建筑设计市场现状,分析了国内外建筑设计市场的发展趋势,另一方面,利用五力模型对行业竞争环境进行了分析,对主要竞争对手的情况和优势、劣势进行了分析;第三章,对A建筑设计院的内部环境进行了分析,并建立了SWOT分析模型;第四章,在四种竞争战略中选择了A建筑设计院的发展战略并提出了实施意见,并对企业运营模式、区域战略、多元化战略的实施提出了自己的观点;第五章,在企业文化和组织结构两方面对战略的支撑体系做了简要分析和探讨,以更好地保证战略的顺利实施。关键词:建筑设计发展战略 SWOT分析 I
华中科技大学硕士学位论文 Abstract In the ever changing and globalized environment, petition and development rely to some measure upon business patible to internal strength and external scenario. With extensive heritage of technology and professionalism, A Architecture Design Institute is one of the 6 major institutes founded at the beginning of the People's Republic of China. pany was restructured as pany in 2009. pete in market-oriented and globalized industrial arena, pany encounters mon opportunities and challenges as well. As a matter of fact, pany has not made profound review of internal advantages and disadvantages as well as understanding of internal strength that are vital to be geared to external opportunities and challenges. Hence it's urgent to study business development strategy on the basis of relevant methods of strategy management. The paper posed of six chapters. The first one is introductory, which briefly introduces the research object, background, research goals and the framework of the paper. In Chapter two, the author construes in this dissertation business macro-environment by means of PEST Analysis (Politics, Economy, Society & Politics), discusses status quo of architectural design market at home and abroad, and summarizes development trend in domestic & overseas architecture design market; next, five forces