文档介绍：MIT Course / (Fall 2002 MW 4:00-5:30 Rm 1-246)
Logistics & Supply Chain Management
PROFESSOR DAVID SIMCHI-LEVI
Uncertainty in Demand Pipelines Ignites s
9th October 2002
by
Shoumen Datta, Research Scientist
Engineering Systems Division, School of Engineering
Executive Director, Forum for Supply Chain Innovation
Disclaimer: Opinions expressed in this presentation are that of the author. It does not
represent the consensus opinion of MIT as an institution or other faculty that may be
directly or indirectly associated with MIT School of Engineering or MIT Sloan School.
Today’s discussion
UNCERTAINTY
URL for powerpoint presentation
Education Course /
SCM is managing uncertainty.
Nobel Prize in Economics 2002 (announced today, 09 Oct 2002)
"for having integrated insights from psychological research into economic science, especially concerning human judgment and decision-making under uncertainty"
"for having established laboratory experiments as a tool in empirical economic analysis, especially in the study of alternative market mechanisms"
Daniel Kahneman
Vernon L. Smith
1/2 of the prize
1/2 of the prize
USA and Israel
USA
Princeton University Princeton, NJ, USA
e Mason University Fairfax, VA, USA
b. 1934
b. 1927
BODY SCANNER BY TC2
Disruptive Technology ?
Invasion of the Body Scanners
Digitally
speaking
Part of the Process
PERSONAL DIGITAL PROFILE
Customer: How will I look in this dress?
Retailer: What should we order for Fall ?
Manufacturer: What’s the next demand?
Data mining
Data Mart
Retailers
Accessories
Jewelry, Shoes
Shiseido, Coach
Harrod's, M&S
i, Bally's
Guerlain, Polo
USD, DEM
EURO, INR
YEN, YUAN
TRAVEL
HEALTH
EDUCATION
ARTS & MUSIC
Celebrity
Gallery
World History of
Fashion
The Way We Wore
Data Warehouse
BODY SCAN
eFASHION
EBC
B2B
Anne Klein
Levis, Bebe
Talbots, AX
China, India, Sia