文档介绍：amdocs
The World's
Leading Provider
of Billing and CRM
for munications Industry
Confidential Information of Amdocs 1
Dr Weiming Li
Vice President Sales, Amdocs APAC Division
Convergent Billing & CRM
Key to ess of Mobile Service Providers
Focus Change: “Land Grab” vs “Revenue Maximisation”
No longer “Growth at any cost”
Conflicting KPIs: Subscriber Growth and ARPU
“Low value” vs. “High value” customers
Can they be identified?
Difficulties in determining best candidates for VAS
Disparate systems for data / voice, prepaid postpaid obscure the view of the customer base
The Mobile Market Driving Profitable Growth
Increase
Customer
Loyalty
Reduce
Costs
Profitable
Growth
Achieve a single customer view
Segment & identify most valuable customers
Improve customer satisfaction
Increase ARPU & reduce churn
Consolidate systems & reduce duplication
Automate and streamline key processes
Lower systems’ total cost of ownership (TCO)
Optimize assets among partners and vendors
Rapidly launch new services
Bundle and target right customer with right offer
Efficiently scale & assure revenues
Strengthen role in value chain (content & commerce)
Communication Service Providers’ Business Vision
Communication Service Providers’ Business Drivers
Challenges of Emerging Services
Robust Online Charging Capabilities
Voice, Data, Content & Commerce
Integrated CRM & Billing
Decreasing Time-to-Market
Advanced Rating
Enhanced Customer
Service
Network Touchpoints
for 3rd parties
Flexible Payment
Methods
Prepaid / Postpaid / Nowpaid
Supporting Unlimited Growth
Scalability
Convergent Billing & CRM Today’s Fragmented Reality
Separate billing systems to support prepaid & postpaid, voice & data etc.:
increases a MSPs total cost of ownership (TCO)
maintenance, upgrade and operational costs
…and separate billing and CRM platforms for customer support
obscured view of the customer base
inability to offer innovative service and price plan bundles based on:
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