文档介绍：Strategic Business Planning & Development
Section 2
Presented by James Wu
March 11th, 2006
Learning Objectives
Culture anization
Analysis of the general environment
Analysis of markets and marketing research
Analysis of petitive environment
Competition petitive advantage
Critical ess factors
March 11th, 2006
Learning Objective I
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Types of Culture
The power culture
The role culture
The task culture
The person culture
March 11th, 2006
The Power Culture
There are few procedures and rules of a formal kind;
Major decisions are taken by key individuals;
Tends to be found in anizations where the pattern munication is simpler.
Zeus
March 11th, 2006
The Role Culture
There is a formality anizational structure, procedure and rules
People act in terms of the roles specified by the job descriptions
Best suited to an environment that is relatively stable and a large-anization
Apollo
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The Task Culture
In teams established to achieve specific tasks
The emphasis is on the execution of particular task
People describe positions in terms of the results they are achieving
In rapidly anizations
Athena
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The Person Culture
Exists to satisfy the requirements of the particular individual involved in anization
A small, highly anization where individuals undertake all the duties themselves
Dionysus
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Summary
March 11th, 2006
Can culture be changed?
YES ..... but there are numerous problems
Johnson & Scholes - it is unrealistic to expect strategic change to be implemented if the current way of doing things remains the same.
March 11th, 2006
Adapting Culture to Environmental Change
Handy discusses several adaptive possibilities
DELIBERATION:
Adapting through improvements in planning and co-ordination by increasing thought, talk, liaison
REPRODUCTION:
Adapting through decentralisation