文档介绍：Strategic Business Planning & Development
Section 5
Presented by James Wu
April 1, 2006
April 1, 2006
The Next Phase
April 1, 2006
Learning Objectives
Strategy evaluation and selection
Marketing strategy
Market leaders, follows and nichers
Marketing mix
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Learning Objective I
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Strategy Evaluation & Election
Analysis of suitability
Analysis of feasibility
Analysis of acceptability
Business strategy selection
April 1, 2006
Strategy Evaluation & Selection
Johnson and Scholes model
Three types of evaluation criteria:
Suitability(strategic fit)
Feasibility (of working in practice)
Acceptability (to expectations of stakeholders)
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Suitability
Suitability is an evaluation criterion for assessing the extent to which a proposed strategy actually fits the situation identified in the strategic analysis, and how it would sustain or improve petitive position of anization
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Assessment of Suitability
Life Cycle/portfolio Matrix
Resources petencies analysis
Profile analysis
Screening techniques (Ranking and Decision trees)
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Lifecycle/Portfolio Matrix
April 1, 2006
Lifecycle/Portfolio Matrix
Cost Leadership – Dominant or petitor in Growth & Mature stages
Differentiation – Only for Strong or petitor in all stages except “late”
Focus – petitor in Late stage, Strong in Mature stage, Favorable in Growth stage, Average in Early stage
Niche Player – petitor in late stage, Favorable in Mature stage, Average in Growth stage
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Resources petencies Analysis
To exam the capabilities of the firm in relation to the demands that will be made by the new strategy
What capabilities will be necessary?
Will these capabilities lead petitive advantage?
How sustainable is this advantage?
April 1, 2006
Business Profile Analysis
Compares the options against the PIMS prescrip