Skoda SWOT analysis.doc

文档介绍：Skoda SWOT analysis
Virginia—Introduction, Weaknesses, Threats
Stella—Strengths, Opportunities, Conclusion
Introduction
March 28, 1991, became a joint corporation3>.
Became the fourth biggest brand among the German group
In 1995, Volkswagen increased its equity share from % to 70%
May 30, 2000 Volkswagen took the 100% share of pany
Weaknesses
decreasing market share-----from % in 2000 to % in 2008
low reputation-----compared with Ford and Toyota
Threats
increasing rate for sales-----declining from 30% during June and July to % during August and September 2007
the price of raw material-----CRU—the international price index of steels-----from to in 2008
Strengths
Outstanding vehicle quality—durable and long lasting

Perfect after-sales prehensive maintenance + close service centers

Opportunities
High customer satisfaction
Environmentally-friendliness trend