烟台日报传媒集团全媒体的研究.pdf

文档介绍：河北大学
硕士学位论文
烟台日报传媒集团全媒体研究
姓名:柴洁
申请学位级别:硕士
专业:传播学
指导教师:田胜立
20100501





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Abstract
Abstract
The media technology, which continues providing new technology platform for the
information spreading and creating material conditions for the spreading activities, plays a
more and more important part in social life. At present, new media such as , handset
newspaper, etc. rises rapidly. The new media technology, which relys on the new technologies
such as digital, network, munication and so on, changes people’s original work
and life style day by day. The rise and development of the new media breaks the medium
barrier of the traditional media, changes its envirionment, and makes the traditional
newspaper face the unprecedented challenge. Meanwhile, the new media brings new chances
for the traditional medai as well as the challenges. Moe and more newspaper group have
begun to develop new media and, ultimately, choose the way to develop all the media, and
this choice of the tradional newspaper has e an important task and developmental trend
of the media. This article will take the pioneer of the new media, Yantai Daily Media Group,
as a case study. In this paper, I adopt the research method of case study with bination
of parison. According to the research of the whole media strategy of Yantai
Daily Media Group, I discuss that if the press wants to develop all media, it should how to
transform and innovate on the system nization, and how to explor