文档介绍：Chapter 4 Managing in a Global Environment
Managing in a Global Environment
Chapter 4
L E A R N I N G O U T L I N E
Follow this Learning Outline as you read and study this chapter3>.
What Your Global Perspective?
Define parochialism.
Contrast ethnocentric, polycentric, and geocentric attitudes towards global business.
Explain why it’s important for managers to be sensitive to global differences
Understanding the Global Environment
Describe the current status of the European Union.
Discuss the North American Free Trade Agreement and other regional trade alliances in Latin America.
Tell about the Association of Southeast Asian Nations.
L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.
Understanding the Global Environment
Explain the interdependence that globalization involves.
Discuss the role of the WTO.
Doing Business Globally
Contrast multinational, multidomestic, global, transnational, and born anizations.
Describe the different anizations can go international.
Define global sourcing, exporting, importing, licensing, and franchising.
Describe global strategic alliances, joint ventures, and foreign subsidiaries.
L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.
Managing in a Global Environment (cont’d)
Explain how the global legal-political and economic environments affect managers.
Discuss Hofstede’s five dimensions for assessing cultures.
Explain the nine GLOBE dimensions for assessing cultures.
Discuss the challenges of doing business globally in today’s world.
The Global Marketplace
Opportunities and Challenges
Coping with the sudden appearance of petitors
Acknowledging cultural, political, and economic differences
Dealing with increased uncertainty, fear, and anxiety
Adapting to changes in the global environment
Avoiding parochialism
What’s Your Global Perspective?
Parochialism
Is viewing the world solely through